At Hanmade Collective, we design experiences that bring brands to life.

View some of our Featured Work and Recent Projects that bring together strategy, creativity and seamless execution to create campaigns, events and moments that people genuinely connect with and that deliver real commercial impact.

Bayleys Canterbury
Plate Up for a Purpose 2025

A month of meals that mattered. A community impact that lasts.

Bayleys Plate Up for a Purpose supports the Christchurch City Mission's Back to School programme. It provides school shoes, school uniform and stationery packs to whānau and rangitahi across the region in need. 

I joined the campaign as Project Manager, leading hospitality engagement and supporting the Bayleys Canterbury marketing team to deliver a high-impact, high-heart campaign.

  • Dates: 1–30 September 2025

    Region: Waitaha Canterbury

    Partners: The Press, Hospitality NZ

    Hospitality venues across Waitaha, Canterbury created a feature dish and donated proceeds to the Christchurch City Mission’s Back to School Programme.

  • $775,000+ raised, helping provide:
    • 1,700+ school uniforms
    • 1,200+ stationery packs
    • 1,500+ pairs of school shoes
    • 1,400+ families supported

  • I led venue recruitment, relationship management and campaign support — working alongside hospitality teams and the Bayleys marketing team to make participation easy, meaningful and motivating.

  • • 16% growth in venue participation
    • 50 hospitality partners activated
    • Additional media partnership value secured
    • Front-of-house teams empowered as campaign champions
    • $101,084 raised in 2025 across campaign and Bayleys Canterbury Golf Day

  • This project sits very close to my heart. It’s the perfect example of what happens when a brand that cares deeply and communities move together with purpose.

MediaWorks
Leaders Evening Edit

A curated evening connecting business leaders across Waitaha Canterbury to explore the city’s upcoming sporting and entertainment milestones — and what they mean for Ōtautahi’s future.

  •  MC: Martin Devlin — DSPN
    Rob Penney — Crusaders Head Coach
    Karena Finnie — Head of Major Events, ChristchurchNZ
    Lewis Low — Canterbury Car Club President

  • I managed the end-to-end event experience — from venue styling and branding to AV, hospitality and logistics.

    I also worked closely with the MC and panel to shape a discussion that was insightful, relevant and energising for the business leaders in the room.

  • • 80+ senior business leaders in attendance
    • Highly positive feedback on content and format
    • Strengthened MediaWorks’ positioning as a key partner of major sporting brands
    • Timely connection point for brands planning future campaigns and activations

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